Matthew Bloomfield ‘The Rapping Professor’ Skills and Services

    Matthew Bloomfield was born in Canada and raised in the USA. His Masters Degree is in Teaching English & Foreign Languages (TESL/TEFL), and he is fluent in English, Chinese, French and Indonesian. Matthew is a highly experienced teacher, trainer and performer with a unique combination of skills who offers services in the following areas:

MC/Event Host

Ford China Annual Party 2007           The Rapping Professor

    Matthew has hosted Annual Parties, Sales Conferences, Leadership Programs, Charity Benefits, International Conventions, Art Galas, Weddings and many other events for multinational clients including Ford China, Air France, Philips, TycoFlow, ToastMasters Intl, Getty Images, Canadian Consulate of Shanghai, The Four Seasons Hotel, Le Meridien SheShan and many more. With his language and performance skills, Matthew entertains and makes feel comfortable audiences of a wide range of nationalities, ages and ranks.

    In addition, as ‘The Rapping Professor’, Matthew offers a customized entertainment service that you’ve likely never seen or heard before. He writes, records and performs an original song or rap which includes the key people, themes, sponsors, organizers etc. in the lyrics. If you’ve never heard your name or your company name mentioned live onstage and on a DVD, it’s a treat you won’t soon forget! DVDs can be burned for each event guest, so they can relive the event experience and share it with family, colleagues and friends. You’ve got to try it!

    The Rapping Professor’s performances are very interactive! It can be arranged so that the song or rap lyrics are distributed to event guests in advance of the event, so they can become familiar with it. Then at the event, The Rapping Professor may go out into the audience and invite people to join in! It’s great fun, and, in a word, unique!

Commercial Voiceover Talent
    Matthew’s rich tenor speaking and singing voice has been featured in countless radio, TV and cable ads, corporate videos, educational content and more. Those of you in Shanghai are sure to recognize his Shanghai Media Group radio ads: SMG—Your BETTER CHOICE! He is also the voice of the film trailer for China Venture Films’debut film Milk & Fashion. Some of Matthew’s other recent voiceover clients include KFC, IBM, Siemens, Disney, SAP, Mitsubishi, Volkswagen and many more. Matthew is equally comfortable doing straight corporate voices as he is with all manner of humorous national and regional accents and character voices. Just click here if you’d like to hear some of Matthew’s voice work.

    In addition to providing both spoken and singing voices, Matthew is a top-notch creative copywriter and editor, so he can play more than one role in taking your advertising or promotional audio project from conception to completion.

Corporate Trainer

    Matthew’s facility with languages, engaging personality and long experience working with both Chinese and Westerners in an impressive variety of roles has made him a highly effective trainer. Some of the topics Matthew is qualified to present include:

    Cross-cultural: USA and China Host Country Values; Western & Chinese Cross-Cultural Issues; Tailoring Presentation Content for the Western Audience; Daily Living in Shanghai; CWQ National Values Testing and MBTI Personality Testing.

    Some of the organizations Matthew has done cross-cultural training for include Cornell University; the Cartus (formerly Cendant) Corporation, which handles all aspects of executive relocation for clients such as GE, Philips, Tomson and Procter&Gamble; Pricoa, the training wing of Prudential; and Shi Bisset & Associates, a Shanghai-based Organizational Development company and certified ITAP member, whose clients include Dow-Corning, TycoFlow, Bosch, BASF and many more.

    Language Skills: Matthew has been teaching both English and Chinese for over twenty years, and obtained his Masters Degree in TESL/TEFL from Ohio University in 2001. He’s highly experienced in many different instruction environments including corporate, language school, private and small group, and university. Matthew served on the faculty of the English Language Center of Macau University from 2002 to 2004 before relocating to Shanghai, teaching both undergrad and graduate students and peer supervising fellow instructors.

    Matthew is currently the English instructor for the East China Architecture and Design Institute (ECADI), where his students are managing major projects such as the Expo Center 2010 and the new Pudong Airport Terminal. Recent private clients include top level senior executives at Dow-Corning, BNP Paribas and other multinational corporations. Some of the places Matthew has taught before include Berlitz Interational, Web-International, University of Cincinnati MBA Program, Saybot LLC, New Oriental School, TalkdaTalk English and more.

    Teaching Chinese. Matthew is effective at teaching Chinese to Westerners because he went through intensive Mandarin training programs at both Cornell and Beijing University in the late 1980s, and so has a strong sense of the particular challenges the language poses. At Beijing University, Matthew’s roommate was the famous ‘DaShan’ (Mark Rowswell), and people often comment on Matthew’s standard Mandarin pronunciation. Being a gifted musician helps as well, as Matthew can help students to hear and appreciate the four tones of Mandarin, essential for being understood in the language.

    Teaching English. Matthew offers invaluable assistance to English learners, including senior Chinese executives who may have worked in multinational companies for many years and who must present in English to native speaker audiences. Often, these individuals are ‘fluent’ in English but in fact are not easily understood. Matthew does intensive videotaped feedback work with them on their pace, accent, syllable and sentence stress and intonation, and equally importantly, provides insight into the types of ice-breakers, humor and content most likely to create rapport with Western audiences. A current client, Asia-Pacific Manager for a major US-based manufacturer, recently received huge praise from the Global CEO on his English improvement, on the occasion of his opening speech and press conference at a major new plant opening.

    As a both natural and experienced speaker and performer, Matthew is able to help clients deal with presentation issues such as audience interaction and body language, nervousness, speaking too quickly and much more. Matthew is happy to meet with you to discuss your language learning needs.

Performance and Presentation Skills

Toastmasters China National Convention           Da Prof Is In Da House!

    Sample topics: Making Clients Feel Special Thru Song & Rap; Incorporating Humor into Your Presentations; Improving Your (Business) Presentation Skills; Commercial Voiceovers; Rap Team-Building Activity; Rapping Professor Custom- Written Songs and Raps for Events of All Sorts

    Matthew blends his talents to create training content you simply will not find anywhere else. In his popular Rap Teambuilding Activity, for example, Matthew divides groups into teams and provides them the framework of a short rap, with a few gaps in it. Teams then fill in the blanks and choreograph a team performance to a musical rap beat, complete with team rap style‘uniforms’ of matching do-rags (bandanas), bling-bling (gaudy jewelry) and more. At his VID you’ll see the Ford China CEO and other key VIPs rapping The Ford China Theme Rap along with Matthew. Teams are often amazed to find they actually enjoy rapping, and working together in a communication form they had no experience in expands their horizons in unexpected ways.

    Matthew is also perfectly comfortable delivering other kinds of team-building activities, stress management workshops and a wide variety of other engaging content.

Actor and Musician

    Matthew has appeared in several Chinese-language television shows, including KaiXin GongYu (‘Happy Apartment’), OK Xintiandi, Plan A (A计划) and Who’s A Comedian? (一小城名), where he and his American performing partner reached the final round, against Chinese native speaker competition! You’ll also see him as the band leader on a nationally aired Lensas DC info-mercial featuring star actor David Wu.

    Matthew is an accomplished songwriter, singer and rapper, having composed and performed all the songs on his debut CD Rap-CD In Blue, available at Amazon.com. Matthew brings a musicality to everything he does, and finds music and rhyme are highly effective and contagious forms of communication in his language instruction and corporate training work as well.

    To receive a copy of The Rapping Professor’s Demo DVD containing samples of his work, along with biographical information and testimonials, please send an email with your details to seminar@goldenideas.com.cn

    The Rapping Professor looks forward to working with you soon!