Date
and Venue
May24-25,2008, HuaTing Hotel, Shanghai
Objectives of this program
To show Customer Service Reps how to personally
create a service-oriented culture, from the inside out. By practicing
good listening skills, clear, outwardly-focused communication, and
¡°habitual positivity,¡± they will delight their internal and external
customers¡ªand re-ceive better cooperation in return. Bottom line:
Happier customers and stronger teams!
Why this Program
Every business person knows that good customer
service is vital to the long-term health of the organization. But
not everyone acknowledges the direct relationship between employee
morale and customer satisfaction. When employees enjoy working together,
they make more ¡°above-and-beyond¡± effort. Is it any wonder that studies
show for each 1% increase in employee satisfaction there is a 2% increase
in customer satisfaction? This program starts at the logical starting
point: Giving good service to each other. It then builds on those
skills to inspire a service ethic that will delight your organization¡¯s
customers.
Trainer Profile
Doni Tamblyn President
and founder of HumorRules LLC, a U.S.-based firm that has designed
and delivered innovative business skills training since 1993. The
HumorRules system of training is based on common-sense plus research,
which shows that when people enjoy any task-including learning-they
will work harder, "smarter," and more creatively.
HumoRules' cutting-edge system has gained
international recognition among clients including Wyeth Europe,
IDS Sabah (Malaysia), Wells Fargo Bank, the U.S. Federal Reserve
Bank, Novartis Pharma, the US Department of Agriculture, Bristol-Meyers
Squibb, SKC Ltd., Chevron-Texaco, and numerous other organizations
in a wide range of industries.
Formerly a professional comedian and commercial
actor with clients like Apple, Nestle and Hewlett Packard, Doni
Tamblyn got her singular start in the training business in 1990,
when she was engaged to revamp dull, California state-sponsored
public education classes. Drawing on her entertainment background
and her degree in Communication, she redesigned the courses using
humorous learning activities and funny A/Vs, and then recruited
and trained a staff of 48 instructors to lead the classes. Within
the first year, the public classes saw a rise of some 25% in attendee
evaluation scores, and were ultimately chosen to be included in
a quality control study by the California Department of Motor Vehicles.
Convinced of the power of humor as a teaching
tool, Doni Tamblyn began studying research on the brain and the
biological effects of humor. She discovered that replicated studies
show laughter significantly improves brain function and reverses
some of the physiological effects of stress, improving both our
health and our interpersonal relations. Indeed, the research strongly
suggests that a little appropriate fun may be the cheapest QC strategy
an organization can employ! The best news, Ms. Tamblyn says, is
that people are astonishingly adept at learning to use humor well.
"People want to use humor and creativity in their work,"
she explains, "at first because they know it will make their
work more fun, but later because they see it also makes them more
productive. When serious professionals see humor as an effective
business strategy, they accept it immediately. At that point, they
learn the techniques for using it appropriately in the workplace
amazingly quickly!"
Doni Tamblyn has traveled the world, both
as a trainer and much-sought keynote speaker. She is a regular invited
presenter at international conferences for the American Society
for Training and Development, the Society for Pharmaceutical and
Biotech Trainers, and the International Society for Humor Studies.
She has taught the HumorRules system of training through the University
of California Extension Business and Management program, been interviewed
for numerous radio and journalistic reports, and authored two widely-selling
books, Laugh and Learn: 95 Ways to Use Humor for More Effective
Teaching and Training (AMACOM Books, 2002) and The Big Book of Humorous
Training Games (McGraw-Hill, 2000), both of which are being translated
into other languages. She is a member of the American Society for
Training and Development, the Association for Applied Therapeutic
Humor, and the International Society for Humor Studies.
She focuses on the programs including Presentation
Skills¡¢Communication Skills¡¢Customer Service Management¡¢ Private
Coaching¡¢Negotiation Skills¡¢Train The Trainer¡¢How to Use Humor to
Improve Your Business Skills., etc
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Program Outline
SECTION ONE: Why Are We Here and What
do We Need?
MASTERY GAME: ¡°The Name Game.¡± (Practice
the foundational skill of this workshop while learning all of
your colleagues¡¯ names)
¡€ Internal Customers (That Means YOU) and External Customers
¡€ What You Need as a Customer
¡€ Guess What? Your Customers Need the Same Things!
¡€ MASTERY GAME: ¡°I¡¯m Okay, You¡¯re Okay?¡± (Assess yourself and
your whole team on the current quality of customer ser-vice¡ªand
be ready for a surprise!)
¡€ Good Skills Plus Good Attitude Equal Great Service!
¡€ MASTERY GAME: ¡°Mantras.¡± (Watch how a poor attitude can blemish
even the best customer service)
¡€ MASTERY GAME: ¡°So You¡¯re a Visionary!¡± (Practice a dynamic
attitude-enhancing technique to get better results from today¡¯s
workshop and back on the job)
SECTION TWO: 3 Secrets of Top-Notch INTERNAL Customer Service
¡€ The First Secret¡ªListen Up!
¡€ Why Listening is THE Foundational Customer Service Skill
¡€ The Importance of Asking Questions: Fact-Finding, Not Fact-Giving
¡€ Open versus Closed Questions¡ªWhen to Use Which
¡€ MASTERY GAME: ¡°Amateur Architects.¡± (Learn to use open and
closed question strategically)
¡€ The Second Secret¡ªClear it Up!
¡€ How to Deal With Customers Who Don¡¯t Give Clear Information
¡€ ¡°Filling In the Blanks¡±: Using Specificity to Make Sure You¡¯re
Communicat-ing Clearly
¡€ MASTERY GAME: ¡°Close Encounters of the Fourth Kind.¡± (How
many training exercises let you practice communicating clearly
and completely¡ªand will also help if you¡¯re abducted by aliens?)
¡€ A Simple Way to Ensure Your Instructions are Received Accurately
¡€ The Third Secret¡ªLighten Up!
¡€ How Positivity and Negativity Affect Your Brain¡¯s Ability
to Function
¡€ MASTERY GAME: ¡°Yes BUT, Yes AND.¡± (Flex your positivity muscle
in this quick but effectual game)
SECTION THREE: 3 Secrets of Top-Notch EXTERNAL Customer Service
¡€ The First Secret¡ªListen Up Plus Prove It!
¡€ The Importance of Letting the Customer Know You¡¯re Listening
¡€ MASTERY GAME: ¡°Get it? Got it? Good!¡± (Team competition: See
who confirms information best when the pressure is on!)
¡€ The Second Secret¡ªClear It Up Plus Reinforce It!
¡€ The Two ¡°Add-Ons¡± that Make Your Communications Memorable
¡€ MASTERY GAME: ¡°Front Load/Check-In Competition.¡± (Who creates
the best memory aid? Who comes up with the funniest? Let the
applause meter decide.)
¡€ The Third Secret¡ªLighten Up Plus Show Value!
¡€ Giving the Why with the What¡ªOR¡ªHow to Say ¡°No¡± That¡¯s Got
a Little ¡°Yes¡± in It
¡€ MASTERY GAME: ¡°I¡¯m Only Saying No Because I Care.¡± (Find your
¡°match,¡± and create beautiful service together.)
SECTION FOUR: Black Belt Customer Service
¡€ Two Techniques that Work with 99% of Difficult Customers
¡€ The First ¡°99%er¡±: Synchrony
¡€ MASTERY GAME: ¡°Mirror Mirror.¡± ((Try out a simple technique
for two minutes¡ªand then get ready for an eye-opener!)
¡€ The Second ¡°99%er¡±: Active Listening
¡€ MASTERY GAME: ¡°Here¡¯s Listening to You!¡± (Don¡¯t take our word
for it¡ªsee for yourself how great this technique feels.)
¡€ When to Apologize, and When Not To
¡€ MASTERY GAME: ¡°Do It Wrong!¡± (You¡¯ve learned a lot today.
Let¡¯s see what happens when these techniques AREN¡¯T used!)
¡€ When to Apologize, and When Not To |
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In
Closing
LAUGH AND LOVE THOSE CUSTOMERS!? is highly
experiential and strongly team-building. Based on research of ¡°Best
Practices¡± organizations like Levi Strauss, Federal Express, Southwest
Airlines, and others, it lets your employees experience the immediate
results of a good service ethic. In the end, learners compete in
a hilarious, high-impact exercise that finally drives home the value
of good customer service in 45 must-be-experienced minutes.
Who should
attend
Above seminars are specifically designed
to meet the needs of Executives in the following areas:
Strategic leadership |
Marketing & Sales |
PR |
HR |
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Customer Care Management |
Branding |
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Registration Form
Download
Registration Form
Organizer Profile
Golden
Ideas
Golden Ideas, Golden People
As a specialist provider of international experts
of learning and development, we have delivered prominent experts
such as Michael Porter(Father of Strategy), Drayton Bird(Guru of
Direct Marketing), Robert Kaplan(Father of Balanced Scorecard),
Richard Lewis(Guru in Cross Culture Management), Paul Hersey(Guru
in Management and Leadership), Michael Cusumano(Guru in Software
Development).
Golden Ideas has been assisting corporations,
organisations and individuals to improve their knowledge, skills
and behaviour needed to lead through change, improve business performance,
grow and prosper so as to compete in the global economy.
Till now, hundreds of senior executives
from Fortune 500 and leading organizations have benefited from our
guru network of the world's best practice leadership, strategy,
innovation and performance management practices. The core of Golden
Ideas is to create value to your organization and help you to have
a greater success.
For further information, please visit http://www.goldenideas.com.cn
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