Laugh and Love Those Customers!© Forum
Date and Venue
Why this Program Trainer Profile Program Outline
In Closing Who should Attend Registration Form Organizer Profile

Date and Venue

May24-25,2008, HuaTing Hotel, Shanghai

Objectives of this program
    To show Customer Service Reps how to personally create a service-oriented culture, from the inside out. By practicing good listening skills, clear, outwardly-focused communication, and ¡°habitual positivity,¡± they will delight their internal and external customers¡ªand re-ceive better cooperation in return. Bottom line: Happier customers and stronger teams!

Why this Program

    Every business person knows that good customer service is vital to the long-term health of the organization. But not everyone acknowledges the direct relationship between employee morale and customer satisfaction. When employees enjoy working together, they make more ¡°above-and-beyond¡± effort. Is it any wonder that studies show for each 1% increase in employee satisfaction there is a 2% increase in customer satisfaction? This program starts at the logical starting point: Giving good service to each other. It then builds on those skills to inspire a service ethic that will delight your organization¡¯s customers.

Trainer Profile

Doni Tamblyn

    President and founder of HumorRules LLC, a U.S.-based firm that has designed and delivered innovative business skills training since 1993. The HumorRules system of training is based on common-sense plus research, which shows that when people enjoy any task-including learning-they will work harder, "smarter," and more creatively.

    HumoRules' cutting-edge system has gained international recognition among clients including Wyeth Europe, IDS Sabah (Malaysia), Wells Fargo Bank, the U.S. Federal Reserve Bank, Novartis Pharma, the US Department of Agriculture, Bristol-Meyers Squibb, SKC Ltd., Chevron-Texaco, and numerous other organizations in a wide range of industries.

    Formerly a professional comedian and commercial actor with clients like Apple, Nestle and Hewlett Packard, Doni Tamblyn got her singular start in the training business in 1990, when she was engaged to revamp dull, California state-sponsored public education classes. Drawing on her entertainment background and her degree in Communication, she redesigned the courses using humorous learning activities and funny A/Vs, and then recruited and trained a staff of 48 instructors to lead the classes. Within the first year, the public classes saw a rise of some 25% in attendee evaluation scores, and were ultimately chosen to be included in a quality control study by the California Department of Motor Vehicles.

    Convinced of the power of humor as a teaching tool, Doni Tamblyn began studying research on the brain and the biological effects of humor. She discovered that replicated studies show laughter significantly improves brain function and reverses some of the physiological effects of stress, improving both our health and our interpersonal relations. Indeed, the research strongly suggests that a little appropriate fun may be the cheapest QC strategy an organization can employ! The best news, Ms. Tamblyn says, is that people are astonishingly adept at learning to use humor well. "People want to use humor and creativity in their work," she explains, "at first because they know it will make their work more fun, but later because they see it also makes them more productive. When serious professionals see humor as an effective business strategy, they accept it immediately. At that point, they learn the techniques for using it appropriately in the workplace amazingly quickly!"

    Doni Tamblyn has traveled the world, both as a trainer and much-sought keynote speaker. She is a regular invited presenter at international conferences for the American Society for Training and Development, the Society for Pharmaceutical and Biotech Trainers, and the International Society for Humor Studies. She has taught the HumorRules system of training through the University of California Extension Business and Management program, been interviewed for numerous radio and journalistic reports, and authored two widely-selling books, Laugh and Learn: 95 Ways to Use Humor for More Effective Teaching and Training (AMACOM Books, 2002) and The Big Book of Humorous Training Games (McGraw-Hill, 2000), both of which are being translated into other languages. She is a member of the American Society for Training and Development, the Association for Applied Therapeutic Humor, and the International Society for Humor Studies.

    She focuses on the programs including Presentation Skills¡¢Communication Skills¡¢Customer Service Management¡¢ Private Coaching¡¢Negotiation Skills¡¢Train The Trainer¡¢How to Use Humor to Improve Your Business Skills., etc


Program Outline

    SECTION ONE: Why Are We Here and What do We Need?
    MASTERY GAME: ¡°The Name Game.¡± (Practice the foundational skill of this workshop while learning all of your colleagues¡¯ names)
¡€ Internal Customers (That Means YOU) and External Customers
¡€ What You Need as a Customer
¡€ Guess What? Your Customers Need the Same Things!
¡€ MASTERY GAME: ¡°I¡¯m Okay, You¡¯re Okay?¡± (Assess yourself and your whole team on the current quality of customer ser-vice¡ªand be ready for a surprise!)
¡€ Good Skills Plus Good Attitude Equal Great Service!
¡€ MASTERY GAME: ¡°Mantras.¡± (Watch how a poor attitude can blemish even the best customer service)
¡€ MASTERY GAME: ¡°So You¡¯re a Visionary!¡± (Practice a dynamic attitude-enhancing technique to get better results from today¡¯s workshop and back on the job)
SECTION TWO: 3 Secrets of Top-Notch INTERNAL Customer Service
¡€ The First Secret¡ªListen Up!
¡€ Why Listening is THE Foundational Customer Service Skill
¡€ The Importance of Asking Questions: Fact-Finding, Not Fact-Giving
¡€ Open versus Closed Questions¡ªWhen to Use Which
¡€ MASTERY GAME: ¡°Amateur Architects.¡± (Learn to use open and closed question strategically)
¡€ The Second Secret¡ªClear it Up!
¡€ How to Deal With Customers Who Don¡¯t Give Clear Information
¡€ ¡°Filling In the Blanks¡±: Using Specificity to Make Sure You¡¯re Communicat-ing Clearly
¡€ MASTERY GAME: ¡°Close Encounters of the Fourth Kind.¡± (How many training exercises let you practice communicating clearly and completely¡ªand will also help if you¡¯re abducted by aliens?)
¡€ A Simple Way to Ensure Your Instructions are Received Accurately
¡€ The Third Secret¡ªLighten Up!
¡€ How Positivity and Negativity Affect Your Brain¡¯s Ability to Function
¡€ MASTERY GAME: ¡°Yes BUT, Yes AND.¡± (Flex your positivity muscle in this quick but effectual game)
SECTION THREE: 3 Secrets of Top-Notch EXTERNAL Customer Service
¡€ The First Secret¡ªListen Up Plus Prove It!
¡€ The Importance of Letting the Customer Know You¡¯re Listening
¡€ MASTERY GAME: ¡°Get it? Got it? Good!¡± (Team competition: See who confirms information best when the pressure is on!)
¡€ The Second Secret¡ªClear It Up Plus Reinforce It!
¡€ The Two ¡°Add-Ons¡± that Make Your Communications Memorable
¡€ MASTERY GAME: ¡°Front Load/Check-In Competition.¡± (Who creates the best memory aid? Who comes up with the funniest? Let the applause meter decide.)
¡€ The Third Secret¡ªLighten Up Plus Show Value!
¡€ Giving the Why with the What¡ªOR¡ªHow to Say ¡°No¡± That¡¯s Got a Little ¡°Yes¡± in It
¡€ MASTERY GAME: ¡°I¡¯m Only Saying No Because I Care.¡± (Find your ¡°match,¡± and create beautiful service together.)
SECTION FOUR: Black Belt Customer Service
¡€ Two Techniques that Work with 99% of Difficult Customers
¡€ The First ¡°99%er¡±: Synchrony
¡€ MASTERY GAME: ¡°Mirror Mirror.¡± ((Try out a simple technique for two minutes¡ªand then get ready for an eye-opener!)
¡€ The Second ¡°99%er¡±: Active Listening
¡€ MASTERY GAME: ¡°Here¡¯s Listening to You!¡± (Don¡¯t take our word for it¡ªsee for yourself how great this technique feels.)
¡€ When to Apologize, and When Not To
¡€ MASTERY GAME: ¡°Do It Wrong!¡± (You¡¯ve learned a lot today. Let¡¯s see what happens when these techniques AREN¡¯T used!)
¡€ When to Apologize, and When Not To

In Closing

    LAUGH AND LOVE THOSE CUSTOMERS!? is highly experiential and strongly team-building. Based on research of ¡°Best Practices¡± organizations like Levi Strauss, Federal Express, Southwest Airlines, and others, it lets your employees experience the immediate results of a good service ethic. In the end, learners compete in a hilarious, high-impact exercise that finally drives home the value of good customer service in 45 must-be-experienced minutes.

Who should attend

    Above seminars are specifically designed to meet the needs of Executives in the following areas:

Strategic leadership
Marketing & Sales
PR
HR
Customer Care Management
Branding


Registration Form
      Download Registration Form

Organizer Profile
     Golden Ideas                           Golden Ideas, Golden People

   As a specialist provider of international experts of learning and development, we have delivered prominent experts such as Michael Porter(Father of Strategy), Drayton Bird(Guru of Direct Marketing), Robert Kaplan(Father of Balanced Scorecard), Richard Lewis(Guru in Cross Culture Management), Paul Hersey(Guru in Management and Leadership), Michael Cusumano(Guru in Software Development).

    Golden Ideas has been assisting corporations, organisations and individuals to improve their knowledge, skills and behaviour needed to lead through change, improve business performance, grow and prosper so as to compete in the global economy.

    Till now, hundreds of senior executives from Fortune 500 and leading organizations have benefited from our guru network of the world's best practice leadership, strategy, innovation and performance management practices. The core of Golden Ideas is to create value to your organization and help you to have a greater success.

    For further information, please visit http://www.goldenideas.com.cn