About Program Author

Mario Cavolo

Client References

      "Few people in Asia have the powerful combination of media, acting and executive communication skills."
                                                                        ----Jean Marie Cishayo, Director, United Nations China ILO Program

      “I have found Mario’s presentation workshops to be highly energetic and very engaging.”
                                                                        ----Jeff Barnes, Chief Learning Officer, GE China

      My private coaching sessions with Mario are one of the best investments in myself I have ever made
                                                                        ---- Takara Sato, Financial Controller, Nokia China Ltd.

      “He is one of the greatest trainers I have ever met…clear and vivid.”
                                                                        ---Joyce Yin, PR Manager, Bertelsmann DirectGroup China

      “As a coach, Mario is friendly yet strict. We’ve learned a lot from him within two short days. Very productive!”
                                                                        ----Nonie Tao, Office & External Affairs Manager, Ineos

      As an international sales psychologist I have been hired by Fortune 500 companies to train and develop keynote speakers, leaders and top-earning sales reps. I can easily say that Mario is one of the finest speakers I have worked with.
                                                     ----Donald Moine, PhD., Founder, Association For Human Achievement, Los Angeles

Workshop Highlights

To Be Dynamic, Powerful, Influential Communicators!
I. Your Key Media and PR Messages
Learn how to write specific, precise and appropriate scripts, phrases and comments for all media/PR situations.
II. Understanding Communication Styles, Motivation, Decision-Making
You will learn the underlying psychology needed to persuade and influence, especially regarding the impact in media/PR.
III. The Magic Language of The Media and Advertising Industry
Learn from the best; those who spend millions to get their messages across or waste enormous time and money. The best media, political and advertising pros know the underlying psychology and behavior that influences and persuades.
IV. Handling Media Situations
You will learn exactly how to confidently and correctly handle the various media-related situations. The media remembers good people they enjoy working with.
V. Mastering Your Media PR Messages
Write effective PR messages and learn to deliver them with the right voice tone, precise control, right style and emotion.
VI. Interviews and Questions
Interviewers want to surprise you. Be prepared or you may get hurt more than you could imagine.
VII. Crisis Management and Tough Questions
Nothing is more important than crafting and presenting a well-balanced, precise and appropriate response when facing a crisis.
VIII. Scripting Your Exact Responses
Scripting key points and phrases in advance is essential. You will learn exactly what they must include.
IX. Advanced Media Skill Sets I & II
• Learn the details of the media pros, directors, producers to look great on camera.
• Don’t look like an amateur!! You will learn and master the related acting/on camera skills so that you look like a polished professional.
Workshop Fee
• RMB 9250 per person, including 2 five-star luncheon &tea breaks, 1 documentation pack, etc.
• Premier Plus: 2 or more delegates to this course, only RMB 8250/ person
Other details
• A letter outlining the training details will be issued two weeks prior to the event. If you do not receive, please coordinate with us.
• Please Note that the accommodation is not included in the package. If need, we can assist you to arrange it with our corporate price.

Pre-Course Investigation
   To ensure that you gain maximum benefit for attendance at this course, Mario will contact all participants before the workshop to establish exactly where your training needs lie. As a result we can guarantee that the course is set at exactly the right level and that the issues you regard as relevant will be addressed

How to contact us
   please contact Golden Ideas at 8621-61121253 or 13301961162 or seminar@goldenideas.com.cn and CC to goldenideasglobal@yahoo.com.cn

Registration Form
      Download Registration Form

Organizer Profile
     Golden Ideas                           Golden Ideas, Golden People

   As a specialist provider of international experts of learning and development, we have delivered prominent experts such as Michael Porter(Father of Strategy), Drayton Bird(Guru of Direct Marketing), Robert Kaplan(Father of Balanced Scorecard), Richard Lewis(Guru in Cross Culture Management), Paul Hersey(Guru in Management and Leadership), Michael Cusumano(Guru in Software Development).

    Golden Ideas has been assisting corporations, organisations and individuals to improve their knowledge, skills and behaviour needed to lead through change, improve business performance, grow and prosper so as to compete in the global economy.

    Till now, hundreds of senior executives from Fortune 500 and leading organizations have benefited from our guru network of the world's best practice leadership, strategy, innovation and performance management practices. The core of Golden Ideas is to create value to your organization and help you to have a greater success.

    For further information, please visit http://www.goldenideas.com.cn