| Philip Kotler is the S.C. Johnson & Son
Distinguished Professor of International Marketing at the
Northwestern University Kellogg Graduate School of Management in
Chicago. He is hailed by Management Centre Europe as "the
world's foremost expert on the strategic practice of marketing."
He has authored what is widely recognized as the most
authoritative textbook on marketing: Marketing Management, now
in it's 12th edition. He has also authored, or co-authored a
number of other leading books, including Kotler on Marketing;
Lateral Marketing; Strategic Marketing for Non-Profits;
Marketing for Healthcare Organizations; Marketing Professional
Services; Marketing From A to Z; The 10 Deadly Marketing Sins;
Marketing Moves; Marketing places; the Marketing of Nations; and
Social Marketing. In addition, he
has published more than one hundred articles in leading
journals, including the Harvard Business Review, Sloan
management Review, Business Horizons, California Management
Review, and the Journal of Marketing. Phil holds many major
awards, including the Distinguished Marketing Educator of the
Year Award of the American Marketing Association and Marketer of
the Year by the Sales and Marketing Executives International (SMEI).
Phil has consulted to many major U.S. and
foreign companies - including IBM, Michelin, Bank of America,
Merck, General Electric, Honeywell, and Motorola - in the areas
of marketing strategy and planning, marketing organization, and
international marketing.
He presents continuing seminars on leading
marketing concepts and developments to companies and
organizations in the U.S., Europe and Asia, and participates in
KMG client projects. |
