Business Model Innovation and Strategic Position
Creation
《蓝海战略》和《定位》全球大师年会2007：企业模式和战略定位的创新 |
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A chance you can never afford to miss to listen to Father
of Blue Ocean Strategy and Strategic Positioning
Date and Venue
November 3-4, 2007, Kunlun Hotel, Beijing
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Keynote
Speakers
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W. Chan Kim
W·钱·金
Co-Author 作者
Blue Ocean Strategy 《蓝海战略》
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Mr.Jack Trout
杰克· 特劳特
Author 作者
Positioning 《定位》
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W. Chan Kim
He is the co-author of Blue Ocean Strategy: How
to Create Uncontested Market Space and Make the
Competition Irrelevant (Harvard Business School
Press, 2005). Blue Ocean Strategy has become an
“International Bestseller”, after reaching the
“Wall Street Journal Bestseller” and “BusinessWeek
Bestseller” status. It had sold over one million
copies in the first year and is being published
in 39 languages, covering over 180 countries,
breaking HBSP’s historical record of most foreign
language translations ever achieved.
Kim is a winner of the Eldridge Haynes Prize,
awarded by the Academy of International Business
and the Eldridge Haynes Memorial Trust of Business
International, for the best original paper in
the field of international business. He was selected
for Thinkers 50, the global ranking of business
thinkers, and was named along with his colleague
Renée Mauborgne, as “the number one gurus of the
future” by L'Expansion, one of France's leading
business magazines. The Sunday Times (London)
called them “two of Europe's brightest business
thinkers. Kim and Mauborgne provide a sizeable
challenge to the way managers think about and
practice strategy.” The Observer called Kim and
Mauborgne, "the next big gurus to hit the
business world."
Mr. Jack
Trout
Author of the book Positioning and Father of Positioning.
Recognized as the world's foremost marketing strategist
, he is responsible for the freshest ideas in
marketing in the last twenty years and his concept
of Positioning has become the world's No.1 business
strategy. His positioning idea is regarded by
Morgan Stanley Inc. as a business strategic idea
better than Michael E. Porter’s. He is responsible
for some of the freshest ideas to be introduced
into marketing thinking in the last several decades.
Jack Trout is president of Trout & Partners,
one of the most prestigious marketing firms with
headquarters in Old Greenwich, Connecticut, USA
and offices in 13 countries. Jack Trout manages
and supervises a global network of experts that
apply his concepts and develop his methodology
around the world. The firm has done work for AT&T,
IBM, Burger King, Merrill Lynch, Xerox, Merck,
Lotus, Ericsson, Tetra Pak, Repsol, Hewlett-Packard,
Procter & Gamble, Southwest Airlines and other
Fortune 500 companies.
With Al Ries he co-authored the industry classic,
Positioning: The Battle for Your Mind, which was
published in 1980. In 1985 he and Al Ries wrote
a second best-selling book entitled Marketing
Warfare. Positioning and Marketing Warfare are
now published in 14 languages. In 1988 Bottom-Up-Marketing
was published. In 1993 their book, The 22 Immutable
Laws of Marketing became the marketing bible.
It outlined the basic reasons why marketing programs
succeed or fail in the competitive nineties. Jack
Trout closed the circle with the sequel to Positioning
in 1995. Entitled The New Positioning it takes
the world’s No. 1 business strategy to a new level.
It became a Business Week best seller and has
already been translated into 16 languages. This
was followed by The Power of Simplicity: A Management
Guide To Cutting Through the Nonsense And Doing
Things Right. Then it was Differentiate or Die
or Survival in Our Era of Killer Competition which
presented the keys to survival in a killer global
economy. This has also become a best seller. |
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| Key
Issues |
Key Issues from 9:00AM to 5:00PM
in Nov3,2007
Blue Ocean Strategy
Industrial Value Chain and Industry Essence
Core logic of profit module and value creation
Innovation of Business Model
Local practice of innovation in business
model
Global Strategy Innovation Trap and Map
Strategic Positioning
Key factors of successful globalization
New Approaches to International Competition
Internationalized competition in local
market
Experiences and lessons from expansion
into global market
Challenges facing all entrepreneurs in
the new age
Idea Innovation of Entrepreneurs
Entrepreneurs’ new ideas and global view
Talent strategy in multinationals
How to motivate and retain core talent
How to upgrade global view of core team
Breakthrough tactics for talent crisis
Cultural integration of multinational
management
Value selection in CEO talent market |
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Panel Discussion Guests
Mr. Zhou Weikun, Chairman of IBM Greater
China
Mr. Lang Xianping, Professor with Chinese
University of Hong Kong
Mr.Zhang Ruimin, CEO of Haier Group
Mr.Xiang Bing, Dean of Cheung Kong Graduate
School of Business
Mr.Fu Biaobang, President of HP China
Mr. Guenther Erich Seemann, President of
BMW China
Key Issues from 9:00AM to 11:30A
in Nov4, 2007
How to take advantage of IT technology
to improve organization competition
Growth Management and Financing Strategy
of Small-to-Medium Sized Enterprises
Company governance structure and capital
operation
International operation of education industry |
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| What
you can take away |
Listen to and discuss with two world class gurus in
Blue Ocean Strategy and Positioning
Have a further understanding of Blue Ocean Strategy and
Positioning
How to build your talent strategy
Set up personal network with around 200 top CEOs |
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| Who
should attend |
The forum is specifically designed to
meet the needs of Executives in the following areas:
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| Forum
Language |
| English (Simultaneous translation) |
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China
CEO Forum 2007 Application Form |
Date and Venue
Nov3-4, 2007, Kunlun Hotel, Beijing, China Golden
Ideas Registration Information
Please complete and submit by Email to Golden Ideas
at seminar@goldenideas.com.cn
and CC to goldenideasglobal@yahoo.com.cn
or by fax at 8621-64362548
| We Will Have 1-2 Delegates to Attend this
Summit (Please tick(√ ) as applicable |
Fee and Special
Discounts
Registration
includes refreshments, lunch and documentation.
|
| Delegate Numbers |
Registration Status |
Total Fees |
| □1-2 delegate |
before Oct18,2007 |
RMB 15,880*90%*(1-2) |
| □1-2 delegate |
after Oct18,2007 |
RMB 15,880*(1-2) |
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| We Will Have 3-4 Delegates to Attend this
Summit (Please tick(√ ) as applicable) |
Fee and Special
Discounts
Registration
includes refreshments, lunch and documentation.
|
| Delegate Numbers |
Registration Status |
Total Fees |
| □3-4 delegates |
before Oct18,2007 |
RMB 15,880*85% *(3-4) |
| □3-4delegates |
after Oct18,2007 |
RMB 15,880*90% *(3-4) |
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| We Have 5+ Delegates to Attend this Summit
(Please tick(√ ) as applicable) |
Fee and Special
Discounts
Registration
includes refreshments, lunch and documentation.
|
| Delegate Numbers |
Registration Status |
Total Fees |
| □5+ delegates |
before Oct18,2007 |
RMB 15,880*80% *(5+) |
| □5+ delegates |
after Oct18,2007 |
RMB 15,880*85% *(5+) |
|
| We Will Have 1-2 VIP Delegates to Attend
this Summit (Please tick(√ ) as applicable) |
Fee and Special
Discounts
Registration
includes refreshments, lunch and documentation.
|
| Delegate Numbers |
Registration Status |
Total Fees |
| □1-2 delegate |
before Oct18,2007 |
RMB18,880*90%*(1-2) |
| □1-2 delegate |
after Oct18,2007 |
RMB18,880*95%*(1-2) |
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Special Offer TO VIP Clients
(A) Enjoy a wonderful cocktail RECEPTION on the evening
before the Summit. Take advantage of the opportunity
to NETWORK with two keynote speakers and leading CEOs
who are using best strategy practices.
(B) Attend Dialogue TV Show in CCTV and discuss directly
with two keynote speakers, Dr. W. Chan Kim and Mr. Jack
Trout.
Organizer Profile
Golden Ideas Golden Ideas, Golden People
As a specialist provider of international experts of
learning and development, we have delivered prominent
experts such as Michael Porter(Father of Strategy),
Drayton Bird(Guru of Direct Marketing), Robert Kaplan(Father
of Balanced Scorecard), Richard Lewis(Guru in Cross
Culture Management), Paul Hersey(Guru in Management
and Leadership), Michael Cusumano(Guru in Software Development).
Golden Ideas has been assisting corporations, organisations
and individuals to improve their knowledge, skills and
behaviour needed to lead through change, improve business
performance, grow and prosper so as to compete in the
global economy.
Till now, hundreds of senior executives from Fortune
500 and leading organizations have benefited from our
guru network of the world's best practice leadership,
strategy, innovation
and performance management
practices. The core of Golden Ideas is to create value
to your organization and help you to have a greater
success.
For further information, please visit http://www.goldenideas.com.cn
How to register to attend
Please contact Golden Ideas at 8621-61121253 or 13301961162
or seminar@goldenideas.com.cn
and CC to goldenideasglobal@yahoo.com.cn
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