Media Partner:
Sino Manager、NVR、Financial Times、China Economic Review、CRIEnglish.com、China Daily、Shanghai Daily、Training、Busy Trade、World Golf、Golf Life……

The Forum Leader

Richard D. Lewis, who holds degrees in three modern languages from a British university and a diploma in Cultures and Civilisations from the Sorbonne, has been active in the fields of applied and anthropological linguistics for over 35 years.  His work in several fields of communicative studies has involved him in the organisation of courses and seminars for many of the world’s leading industrial and financial companies.

He has lived and worked in several European countries and the US, where his clients included ABB, Allianz, Banque de France, British Airways, Deutsche Bank, Ericsson, Fiat, Gillette, IBM, Lucent, Mercedes Benz, Microsoft, Nestlé, Nokia, Oracle, Pfizer, PricewaterhouseCoopers, Rolls Royce,  Unilever and Volvo. He also spent 5 years in Japan where he was tutor to Empress Michiko and other members of the Japanese Imperial Family.  During this period, when he was also active in the American Chamber of Commerce, his services were requested by firms such as Nomura, Mitsubishi, Hitachi , Sanyo, Mitsui and Nippon Steel. More recently he has been heavily involved in the intercultural field, founding companies in France, Germany, Spain, Italy and Brazil, teaching communication skills in these countries as well as Finland, Sweden, the United Kingdom and the USA.

  Mr Lewis is widely considered one of the world’s most renowned interculturalists and linguists. He speaks 10 European and 2 Asiatic languages and is currently chairman of Richard Lewis Communications plc, an international institute of language and cross-cultural training with offices in over a dozen countries.  He founded the quarterly magazine “Cross Culture” in 1989.  His recent best-selling book “When Cultures Collide” is regarded as the classic work on intercultural issues and was the Spring main selection of the US Book of the Month Club in 1997. His latest publication, “The Cultural Imperative”, forecasts global trends in the 21^st century.Richard Lewis was chosen as the Personality of the Year 1999 by PATA (the Pacific Asia Travel Association) and was given the award on the basis of “the dedicated and extraordinary work carried out in the area of cross-cultural communication, having clear understanding and sensitivity for the cultures in the Asia/Pacific.” He was knighted by President Ahtisaari of Finland in March 1997 in recognition of his services in the cross-cultural field relating to the training of Finnish Ministries for EU entry (1995) and the EU Presidency (1999).

Donny Huang
Donny Huang is founder and managing director of 4stones Cross-Cultural Consulting Group (www.4stones.net), the first local Chinese cross-cultural management firm.  Donny Huang has consulted large Chinese national corporations such as Lenovo, Huawei Technology, ZTE Corporation, China Life Insurance as well as multinationals such as Nokia, Microsoft, Motorola, World Bank, Telkom Indonesia, Fujitsu, Philips Medical System, Alcoa, Toyota , etc. His specialties are cross-cultural consulting, global leadership training and cross-cultural executive coaching. He is regarded as the top cross-cultural specialist in China by Chinese medias.

Donny has taught Intercultural Communications in Chaminade University of Honolulu, and was adjunct faculty at the Japan-American Institute of Management Science (JAIMS). Currently he is an adjunct professor at Peking University, University of International Business and Economics- Beijing (UIBE), and the Australia RMIT Business School .  

Donny Huang is frequently quoted in and publishes over 30 articles in the Chinese business press, as well as contributing to “Managing Cultural Difference” (Six Edition) by Dr. Robert Moran. He holds an MBA in International Management from Thunderbird, the Garvin School of International Management, Arizona, USA, and did graduate work on Cultures and Leadership at the East-West Center in Hawaii . He also completed the Intern Program of the Intercultural Communication

Benefits from Attending the Forum
After attending this forum you will be able to

¨     Obtain competitive advantage from having strategies to deal with cultural differences you encounter

¨     Equip yourself to predict and understand and satisfy  the needs of people from other cultures

◆       Assist you not only in avoiding what can be expensive mistakes in dealing with people from other cultures but  in taking advantage of the business benefits that can be obtained from cultural diversity

Forum Program

Who should attend

The Forum is specifically designed to meet the needs of Executives in thefollowing areas:

Who have undergone Lewis Model Cross Culture Training?

¨     ABB Allianz Andersen Consulting Arthur Andersen  British Airways BMW BAA BAT BP Cadence China, Light & Power, Civil Aviation, Authority Cookson Mathey (London) Courtaulds  Datacard, DeTe Mobil, Deutsche Telekom Ericsson,Fiat, Finnair, Finnish Foreign Ministry

¨     Ford,France Telecom,Goldman Sachs,ICI,ICL-Fujitsu,Instrumentarium,Kemira,Kone Kreab,Leine & Linde, Holland,Nokia,Nokia Mobile Phones,Nomura,Nordberg,Nordic Council,Norway Retail, Norwegian Research Council,One World Alliance,Oracle,Outokumpu,PATA,Pfizer, Schwarz,Rover,Sampo,SAP,SAS,Scania,Scotwork,Shimizu,SKF,Sonera, Sunds,,Tekes,Unilever UPM-Kymmene,Valmet,VM-data,Volvo

Registration Information

I Will Attend (Please tick(√) as applicable) 

I Will Attend as VIP delegate (Please tick(√) as applicable)

Please compete and submit by fax at 8621-64362548 or mail to Golden Ideas   
¨ I would like to register for the Forum in Sep20th, 2006, Beijing
¨ I would like to register for the Forum in Sep22th, 2006, Shanghai

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For enquiries, please contact Gene Zou, Director with Golden Ideas at 8621-61121253 or 13301961162 or gene.zou@goldenideas.com.cn. You are welcome to visit our website at www.goldenideas.com.cn